The Rise of Digital Tourism

First published Tuesday, December 8, 2015 This morning I attended a seminar hosted by Sequence¬†looking at Digital Tourism. For many in the tourism industry the concept is not a new one, though it can still at times seem rather baffling and perhaps generating more questions than answers. However, what is clear is that the tourism […]

Heritage, culture, tourism and TV

First published Tuesday, September 23, 2014 I had a very interesting conversation with a member of Pembrokeshire Tourism yesterday morning, which in turn prompted some thoughts and discussion points relating to the identity of Wales, and the various ways in which we can promote and market the country. The discussions around identity and nationality are […]

Diolch. Danke. Merci. Bringing in the Visitor

First published Tuesday, June 10, 2014 On June 17th, the Partnership for Growth Tourism Strategy will celebrate its first birthday. The Minister will be making an announcement around the progress to date, and we believe, supplying further information on the new Regional Engagement teams that will be replacing the existing ‘behind the scenes’ structures currently […]

Defining the Brand

First published Wednesday, May 28, 2014 In an interesting article featured on the WalesOnline website today (link at the base of this page), there has been a suggestion made by the Council for the Protection of Rural Wales (CPRW) that Wales should be marketed with the “landscapes on the front cover”. Elsewhere in the article, […]

Selling Wales beyond Wales

First published Monday, February 24, 2014 Across a range of media sources today comes news of the upcoming launch on 1st March, St Davids Day, of Visit Wales’ “¬£4m advertising campaign launch to boost Wales tourism”. In the industry newsletter send out today notifying of the “Have you packed for Wales?” campaign, we are told […]

It’s good to talk.

First published Friday, December 20, 2013 Communication. It is vital to the success of any business, and a whole lot more besides. Without it, assumptions are made, rightly or usually wrongly, people become confused as to what they are supposed to be doing, or carry on regardless and things in general fall apart. Throughout the […]