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Press Release first published Wednesday, January 13, 2016 


“A little magic can take you a long way” as Roald Dahl once said, and in 2016, the centenary of his birth, one man is setting out to help us all find a little more magic. Ollie Cole, known to many throughout Pembrokeshire as the voice of the Radio Pembrokeshire Breakfast Show, has created a page on popular social media site, Facebook, to provide a ‘Daily Dahl’ quote.

Ollie says, “Like every child, I loved Roald Dahl’s stories. There’s something universal about the absurdity and slight naughtiness in his work. Without realising it as a child though, his books are not just full of fun, but full of inspiration too. I think in a busy adult world, we sometimes forget to indulge in nonsense or spread kindness”.

With this very much in mind, Ollie felt that the centenary year of the author’s birth would provide a good opportunity to remind us all that a little nonsense now and then, and plenty of kindness can make a difference, and created the page on Facebook, along with a Twitter feed (@DailyDahl).

Over the course of the year, there will be a number of events taking place, including ‘City of the Unexpected’, a city-wide performance in Cardiff, celebrating all things Dahl, a programme of events by Literature Wales taking the wonders of Roald Dahl and his characters far and wide, and a Land of Song project in schools. Roald Dahl was born in Llandaff, Cardiff on 13th September 1916, and for much of his childhood enjoyed a Easter holiday in Tenby.

With his stories available in 59 languages and book sales of over 200 million world wide, the centenary celebrations will certainly be on a global scale. As Ollie hopes to spread some of Dahl’s wise words and once again encourage the smiles that his stories gave us all as we grew up, remember this – “The books transported her into new worlds and introduced her to amazing people who lived exciting lives”.



An edited version of the above press release was first featured in The Western Telegraph on Wednesday 13th January 2016.




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